Email Marketing Check List

• Subject line
• From name
• Day of the week
• Time of dayc
• Frequency
• Mostly-images vs. mostly-text
• Short copy vs. long copy
• Links vs. buttons
• Number of links
• Unsubscribe option
• First name personalization
• Animated gifs
• Font styles/colors
• Social sharing icons
• Call to action
• Post-click landing page
• Social proof
• Tone — human vs. corporate

10 Tips for a Mobile Friendly Site:

1.  Keep it Quick – Design your site to load fast and make copy easy to scan

2.  Simplify Navigation – Create clear navigation and search function

3.  Be Thumb Friendly – Design your site so any size hand can easily interact with it

4.  Design for Visibility – Make it easy for your customers to read

5.  Make it Accessible – Mobile sites should work across all mobile devices
6.  Make it Easy to Convert – Create clear ways for your users to make purchases or contact you
7.  Make it Local – Consumers look for local information on their phones all the time
8.  Make it Seamless – Convert as much of the functionality of your desktop site to mobile
9.  Use Mobile Site Redirects – Ensure that visitors are redirected to your mobile friend site
10. Listen, Learn and Iterate – Make testing and optimization an ongoing process

5 Steps of Strategic Planning Process

Your social marketing to do list #7

• Get your sales team to blogger.
• Create video campaign on youtube.
• Create a twitter campaign
• Create a facebook page and post
• Create a customer group on facebook.
• Get your customers to comment.
• Automate your social marketing.

Get your social marketing #7
Moving! Now!

Search Engine Optimization (SEO) Infographic #1