1. Keep it Quick – Design your site to load fast and make copy easy to scan
2. Simplify Navigation – Create clear navigation and search function
3. Be Thumb Friendly – Design your site so any size hand can easily interact with it
4. Design for Visibility – Make it easy for your customers to read
5. Make it Accessible – Mobile sites should work across all mobile devices
6. Make it Easy to Convert – Create clear ways for your users to make purchases or contact you
7. Make it Local – Consumers look for local information on their phones all the time
8. Make it Seamless – Convert as much of the functionality of your desktop site to mobile
9. Use Mobile Site Redirects – Ensure that visitors are redirected to your mobile friend site
10. Listen, Learn and Iterate – Make testing and optimization an ongoing process
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