1 Nov 2013

YES AYV Creative Youth Media Project Wins WSYA Global Award



YES AYV Creative Youth Media Project implemented by Shilpa Sayura has won WSYA 2013 Award. YES AYV is a Sri Lankan platform that has trained more than 100 youngsters in digital media creation in order to make an impact in the local community with the help of creative digital art. YES AYV Creative Youth Media Project started in 2011 with UNHABITAT and Adobe Youth Voices support. They have trained more than 100 under-served youngsters in digital media creation, enabled collaboration, expression, dialog and digital journalism to report on issues related to them in pursuit of truth, made success in creation and publishing of digital media on interactive social platforms making them active participants in the public interest of their community, country and world. The think an effective use of media creation tools, Social Networks and Mobiles inspires youth to use digital journalism to inquire MDG related issues.

http://www.youthaward.org/winners/yes-ayv-creative-youth-media-project


The World Summit Youth Award (WSYA) is a unique global contest which brings together young developers and digital entrepreneurs under 30 years of age - who use internet and mobile technology to put the UN Millennium Development Goals (MDGs) into action and make a difference.

The WSYA selects and promotes best practice in e-Content. It demonstrates young people's potential to create outstanding digital contents and serves as a platform for people from all UN member states to work together in the efforts to reach the Millennium Development Goals (MDGs).

WSYA Award was given away at WSA Global Congress held in Sri Lanka.

25 Jul 2013

Email Marketing Check List


  • Subject line
  • From name
  • Day of the week
  • Time of dayc
  • Frequency
  • Mostly-images vs. mostly-text
  • Short copy vs. long copy
  • Links vs. buttons
  • Number of links
  • Unsubscribe option
  • First name personalization
  • Animated gifs
  • Font styles/colors
  • Social sharing icons
  • Call to action
  • Post-click landing page
  • Social proof
  • Tone — human vs. corporate


10 Tips for a Mobile Friendly Site:














1.  Keep it Quick – Design your site to load fast and make copy easy to scan

2.  Simplify Navigation – Create clear navigation and search function


3.  Be Thumb Friendly – Design your site so any size hand can easily interact with it


4.  Design for Visibility – Make it easy for your customers to read


5.  Make it Accessible – Mobile sites should work across all mobile devices

6.  Make it Easy to Convert – Create clear ways for your users to make purchases or contact you
7.  Make it Local – Consumers look for local information on their phones all the time
8.  Make it Seamless – Convert as much of the functionality of your desktop site to mobile
9.  Use Mobile Site Redirects – Ensure that visitors are redirected to your mobile friend site
10. Listen, Learn and Iterate – Make testing and optimization an ongoing process



9 Jul 2013

Your social marketing to do list #7


  • Get your sales team to blogger.
  • Create video campaign on youtube.
  • Create a twitter campaign
  • Create a facebook page and post
  • Create a customer group on facebook.
  • Get your customers to comment.
  • Automate your social marketing.
Get your social marketing #7
Moving! 
Now!