Your blogging strategy should focus on getting a higher ranking in Google and other search engines. In simple coming on 1st page when your targeted keywords are searched.
Why? Google is a good search engine, because it provides best ranked search results. Google engineers are smart. They wouldn't let their robots rank poor content over better content of other bloggers. Google does not disclose their ranking rules. According to a google "You have to have genuine content on first page".
Search Engine Optimization (SEO) has grown as a industry. People create SEO companies. SEO experts help business around the world. The most traffic generated from organic search results generated by the matching of search terms instead of paid advertising is in demand. Non-organic search like Pay Per Click (PPC) also can increase your traffic, however costs you much and it will lower your credit card balance.
Keywords are a vital in blog ranking strategy.
Strong and content relevant keywords will attract visitors to your blog. You can get other sites to link to your blog. Facebook users will like your pages and share with their friends. They will give a g+ and become a follower creating greater visibility for your blog in social networks. As a result your blog shall rank higher in search engines. Definitely increasing your revenue from advertisers who want to advertise in your page.
There are mainly two types of keywords as short tail and long tail. Short tail keywords have up to three keywords combined. They long tail keywords has four or more keywords. Long tail key words are more like parts of sentences or key phrases. They are more like sentence with adjectives. They are more likely to be found in user search.
Short tail keywords are considered the most competitive in search engines. Long tail keywords generate less traffic but they are more effective in conversion according to SEO experts. There is a better chance for a user to visit your blog seeing the long tail keyword link. My advice for you is to use them in mix to balance balance between competitiveness and conversion rate. Y
You may think putting lots of keywords will bring more results. It's wrong. Search engine robots are more intelligent to recognize keyword stuffing. Don't over include keywords to increase the density of keywords in your post. Trying to increase keywords shall lower your quality of content. Be honest and keep your style of writing with focus on post title. Optimize your post with learning and knowledge sharing. You need engage your reader in a thinking process. Ask questions, offer advice and don't try to sell. The relationship you build with your audience is a long term.
Your #7 Tips for Keywords
1. Use keywords in your blog post title.
2. Use relevant keywords throughout your blog content .
3. Use keywords in links in your blog post.
4. Focus on using just one or two keyword phrases.
5. Use keywords in Alt-tags of your images
6. Name your images as your keywords.
7. Use keywords in sub headlines. Bold them.
After publishing your post. Use a SEO anlysis tool like
http://www.seoworkers.com/tools/analyzer.html
and improve your blog before publicizing.
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