What works on Social Marketing is the power to influence thought, opinion, or behavior of people in your network and outside. This authority can be abused by a corrupt person. But the same authority can be used build trust, admiration, and respect of the people in your network.
When you see an online advertisement offering something relevant to you. You automatically become interested, yet a deep-seated sense crawls back from childhood to now. We might feel good, if it comes from someone well known. You immediately support what is perceived. Our brain scans show that decision making parts of our brain tend to often shut down when we encounter authoritative advice or direction. This makes authority a powerful tool carrying a great responsibility.
1. Authority is the way to go
When you start Social Marketing Online to influence people authority is the way to go. People respect other people who have authority. Your profile, expertise, and credentials receive respect like police uniforms do. Authority makes you more important to others.
Google Innovators say
We believed we could build a better search. We had a simple idea, that not all pages are created equal. Some are more important.
~ Sergey Brin, Co-Founder, Google
It’s quite complicated and sounds circular, but we’ve worked out a way of calculating a website’s importance.
~ Larry Page, Co-Founder, Google
To rank well, build a site so fantastic that it makes you an authority in your niche.~ Matt Cutts, Head of Google Web Spam Team
To get higher ranked on google people need to think that you’re important, so Google will follow you.
2. How does Goggle know you're important?
When other people link your site, Google follows their links and rank your web page. Google has large amount of data of people who spent time online. Your content need to demonstrate your expertise, so others link you in their online content. There for you need a content-rich website of your expertise to demonstrates your authority.
3. Perception
Authority is about perception, a perceived authoritry can out-rank an actual authority. What other people are saying about you is more important than what you say about your self. Authority is all about perception. That's why Google is search authority. Share your content, specially published work. Get +1 for your content.
4. Constant updatesWhen building authority blogs, remember that Google prefers constantly-updated content rather than quality. Remember their must not be broken Links.
5. Differentiate yourself
Find many ways to differentiate yourself, make your content unique in style, form and content it self. Be different.
6. Online Marketing
Many think that lack of online marketing leads to lack of web traffic. No! it is the lack of trust. People love to visit sites and buy stuff, but they hate to feel sold. Start delivering value that builds authority, educational and educational, tutorial-style content works well online. It attracts links and brings traffic, finally builds trust. It helps you to rank high for relevant keyword-phrases in search engines.
7. Cornerstone Content
Have core set of content to attract visitors. They must not be anywhere. It's your expertise.
8. Headline / Title
8 out of 10 people read content title, but only 2 out of 10 will read the rest. Improve your blogging with killer headlines that reader want to read. Referring your headline to something they know tempt people top read despite the subject matter. Then they become glued to your content and more inclined to spread the word.
9. Win Friends to Influence People
On social networks winning friends can make you highly influential.
So, make friends with influential people in your niche or industry who can +1 your content, promote your content on their Twitter and Facebook.
10 . Think about future ! Not now.
The content you create need to be future oriented. Your visitors need to get an insight from your content.
Bonus if you're creating your own web
10+ SEO Matters
Search engine optimization is something lot of marketers neglect. Google won’t rank your content well if you ignore SEO.
Pay attention to your keywords, phrases and sub headings and links.
10++ Code for search engines.
poorly constructed HTML keeps Search engine away. Alt codes in images, proper div elements opening and closing matters.
10+++ Your Design is Authority
As what you wear describes you, your site design create a perspective of authority of you. Like you dress well, design your site well.
10+++ Tend Your Tribe
When you are an authority figure, you becomes a leader. And
leadership involves great responsibility, because it involves great power. Remember: Authority is powerful stuff. Authority can be abused and it can definitely corrupt … but it can also build trust, admiration, and respect. Treat your followers well with a social responsibility, and authority will serve you well.
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Niranjan Meegammmana
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