2 Jun 2013

What is your 10 commands to write super blog headlines !


Online or Print 8 out 10 people read headline. Only 2 out of 8 read the rest. With out a good head line you can miss a golden content marketing opportunity.  Without a good headline , you cant attract your target audience. It will make your valuable content go unread.
Writing effective headlines can be challenging—but not impossible.

1. Use Numbers
Blog headlines containing numbers bring in more traffic.
 

10 Tips to write blog headlines is better than Tips for blogging. The numbers give a sense of the content and what would the reader gain.


2. Speak directly to the reader
The word “your” helps to personalize the content to make reader think that it's written for him.


3. Use strong adjectives
Use stronger words for headline.  Super is better than better, Extraordinary is even better.




4. Make a bold statement
Your headline must get an attention, among other listing in a list or rss feed to create curiosity in the reader
Dont' say what everyone has had before. Find something new.




5. Appeal to the reader’s curiosity

Make reader read on. Use pictures related to headline. Google finds them.6. Asking a questions help reader engagement. 


Probably he shall +1 your article.









7. Stress the “urgency factor”
Words like “today,” “now,” “immediately,” and phrases like “right away” stress immediacy. 




8. Appeal to deeply-felt sentiments: frustration, fear, desire
Show your reader that you understand their hopes and fears. 

9. Be specific of your headlines. It should be relevant to the content. Make reader appreciate.


10. Don’t be too clever with language.
Don’t forget search engines. Think what people would search.




Now do you want to give a +1 
Thanks...

Who won 66th Cannes Film Festival Awards?

During the Closing Ceremony of 66th Festival de Cannes, the Jury presided over by Steven
Spielberg revealed the award winners.
















FEATURE FILMS
Palme d'Or
LA VIE D’ADÈLE - CHAPITRE 1 & 2 
(Blue Is The Warmest Colourby Abdellatif KECHICHE 
with Adèle EXARCHOPOULOS & Léa SEYDOUX
  


SYNOPSIS
At 15, Adele doesn't question it: a girl goes out with boys. Her life is turned upside down the night she meets Emma, a young woman with blue hair, who will allow her to discover desire, to assert herself as a woman and as an adult. In front of others, Adele grows, seeks herself, loses herself, finds herself...

Grand Prix
INSIDE LLEWYN DAVIS by Ethan COEN and Joel COEN


SYNOPSIS
INSIDE LLEWYN DAVIS follows a week in the life of a young folk singer as he navigates the Greenwich Village folk scene of 1961. Llewyn Davis (Oscar Isaac) is at a crossroads. Guitar in tow, huddled against the unforgiving New York winter, he is struggling to make it as a musician against seemingly insurmountable obstacles-some of them of his own making

Award for Best Director
Amat ESCALANTE for HELI 
Illustration



Jury Prize
SOSHITE CHICHI NI NARU (Like Father, Like Son / Tel Père, Tel Fils) by KORE-EDA Hirokazu 
Movie picture

SYNOPSIS
Ryota has earned everything he has by his hard work, and believes nothing can stop him from pursuing his perfect life and living as a winner. Then one day, he and his wife, Midori, get an unexpected phone call from the hospital. Their 6-year-old son, Keita, is not their son - the hospital gave them the wrong baby.  Ryota is forced to make a life-changing decision, to choose between "nature" and "nurture". In the meanwhile, seeing Midori’s devotion to Keita even after learning his origin, and communicating with the rough yet caring family who raised his blood son for the last six years, Ryota also starts to question himself: has he really been a "father" all these years...
The moving story of a man who finally faces himself when he encounters an unexpected wall for the first time in his life.

Award for Best Screenplay
JIA Zhangke for TIAN ZHU DING (A Touch Of Sin)
Movie Poster Illustration
SYNOPSIS
An angry miner revolts against the corruption of his village leaders.
A migrant worker at home for the New Year discovers the infinite possibilities a firearm can offer.
A pretty receptionist at a sauna is pushed to the limit when a rich client assaults her.
A young factory worker goes from job to job trying to improve his lot in life.
Four people, four different provinces. A reflection on contemporary China: that of an economic giant slowly being eroded by violence.

Award for Best Actress
Bérénice BEJO in LE PASSÉ (The Past) by Asghar FARHADI





Award for Best Actor Bruce DERN in NEBRASKA by Alexander PAYNE


SHORT FILMS
Palme d'Or SAFE by MOON Byoung-gon
Movie picture

Watch :
http://www.festival-cannes.fr/en/mediaPlayer/12667.html

Byoung-Gon MOON

SYNOPSIS

Isn't it TOO safe?

Special Mention
Ex-aequo
HVALFJORDUR (Whale Valley / Le Fjord des Baleines)
by Gudmundur Arnar GUDMUNDSSON 37°4 S by Adriano VALERIO

Movie pictureGudmundur Arnar GUDMUNDSSON

SYNOPSIS

The film shows a strong bond between two brothers that live in a remote fjord with their parents. We look into their world through the eyes of the younger brother and follow him on a journey that marks a turning point in there lives.


CAMERA D'OR  ILO ILO by Anthony CHEN presented in the Directors' Fortnight



The Jury of the CST has awarded the VULCAN AWARD OF THE TECHNICAL ARTIST to: 
Antoine HEBERLÉ, director of photography for the film GRIGRIS (directed by Mahamat-Saleh HAROUN), for a result showing remarkable finesse and humility, with the sole intention of serving the film, in conditions that we imagine were very difficult.

Movie Poster

SYNOPSIS

Despite a paralyzed leg that could have barred most avenues, Grigris, 25 year old, dreams of being a dancer. A challenge. But his dreams are dashed when his uncle falls critically ill. To save him, Grigris resolves to work for petrol traffickers...

Authority : 10 Things about Social Marketing Authority

Authority :
What works on Social Marketing is the power to influence thought, opinion, or behavior of people in your network and outside. This authority can be abused by a corrupt person. But the same authority can be used build trust, admiration, and respect of the people in your network.  

When you see an online advertisement offering something relevant to you. You automatically become interested, yet a deep-seated sense crawls back from childhood to now.  We might feel good, if it comes from someone well known. You immediately support what is perceived. Our brain scans show that decision making parts of our brain tend to often shut down when we encounter authoritative advice or direction. This makes authority a powerful tool carrying a great responsibility. 

1. Authority is the way to go
When you start Social Marketing Online to influence people authority is the way to go. People respect other people who have authority. Your profile, expertise, and credentials receive respect like police uniforms do. Authority makes you more important to others.  

Google Innovators say

We believed we could build a better search. We had a simple idea, that not all pages are created equal. Some are more important.
~ Sergey Brin, Co-Founder, Google

It’s quite complicated and sounds circular, but we’ve worked out a way of calculating a website’s importance.
~ Larry Page, Co-Founder, Google

To rank well, build a site so fantastic that it makes you an authority in your niche.~ Matt Cutts, Head of Google Web Spam Team



To get higher ranked on google people need to think that you’re important, so  Google will follow you.

2. How does Goggle know you're important?
When other people link your site, Google follows their links and rank your web page. Google has large amount of data of people who spent time online. Your content need to demonstrate your expertise, so others link you in their online content.  There for you need a content-rich website of your expertise to demonstrates your authority.

3. Perception
Authority is about perception, a perceived authoritry can out-rank an actual authority. What other people are saying about you is more important than what you say about your self. Authority is all about perception. That's why Google is search authority. Share your content, specially published work.  Get +1 for your content.


4. Constant updatesWhen building authority blogs, remember that Google prefers constantly-updated content rather than quality. Remember their must not be broken Links.

5. Differentiate yourself
Find many ways to differentiate yourself, make your content unique in style, form and content it self. Be different.

6. Online Marketing
Many think that lack of online marketing leads to lack of web traffic. No! it is the lack of trust. People love to visit sites and buy stuff, but they hate to feel sold.  
Start delivering value that builds authority, educational and educational, tutorial-style content works well online. It attracts links and brings traffic, finally builds trust. It helps you to rank high for relevant keyword-phrases in search engines. 

7. Cornerstone Content 
Have core set of content to attract visitors. They must not be anywhere. It's your expertise.

8. Headline / Title
8 out of 10 people read content title, but only 2 out of 10 will read the rest. Improve your blogging with killer headlines that reader want to read. Referring your headline to something they know tempt people top read despite the subject matter.  Then they become glued to your content and more inclined to spread the word.

9. Win Friends to Influence People
On social networks winning friends can make you highly influential.
So, make friends with influential people in your niche or industry who can +1 your content, promote your content on their Twitter and Facebook. 

10 . Think about future ! Not now.
The content you create need to be future oriented. Your visitors need to get an insight from your content.

Bonus if you're creating your own web

10+ SEO Matters
Search engine optimization is something lot of marketers neglect. Google won’t rank your content well if you ignore SEO.
Pay attention to your keywords, phrases and sub headings and links.

10++ Code for search engines.
poorly constructed HTML keeps Search engine away.  Alt codes in images, proper div elements opening and closing matters.

10+++ Your Design is Authority
As what you wear describes you, your site design create a perspective of authority of you. Like you dress well, design your site well.

10+++ Tend Your Tribe
When you are an authority figure, you becomes a leader. And
leadership involves great responsibility, because it involves great power. Remember: Authority is powerful stuff. Authority can be abused and it can definitely corrupt … but it can also build trust, admiration, and respect. Treat your followers well with a social responsibility, and authority will serve you well.




If you like this blog post . Say it with a +1 and Fb Like
Inpire me to write more!
Niranjan Meegammmana

20+ Social Networks Terms for All


Blog - Blog is a word that was created from two words: “web log.” Blogs are usually maintained by an individual or a business with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Example: yourblogname.blogspot.com

Bookmarking - Bookmarking online follows the same idea of placing a bookmark in a physical publication--you're simply marking something you found important, enjoyed, or where you left off to continue reading later. The only difference online is that it's happening through websites using one of the various bookmarking services available, such as Delicious.

Creative Commons - Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. It provides free licenses and other legal tools to mark creative work with the freedom the creator wants it to carry, so others can share, remix, use commercially, or any combination thereof.

Hashtag - A hashtag is a tag used on the social network Twitter as a way to annotate a message. A hashtag is a word or phrase preceded by a “#.” Example: #yourhashtag. Hashtags are commonly used to show that a tweet, a Twitter message, is related to an event or conference, online or offline.

Inbound Marketing - Inbound marketing is a style of marketing that essentially focuses permission-based marketing techniques that businesses can use to get found by potential customers, convert those prospects into leads and customers, and analyze the process along the way. Inbound marketing leverages tactics such as SEO, blogging, social media, lead generation, email marketing, lead nurturing, and analytics. It is in direct contrast to outbound marketing, which utilizes traditional interruptive marketing tactics such as direct mail, trade shows, print and TV advertising, and cold calling.

Klout - Klout is a measure of social influence. The service allows users to connect various social accounts such as Facebook, Flickr, YouTube, etc., and then provides every user with his or her Klout score. The score is out of 100--the higher the score, the more inlfuence you have on the social world.

Lifecasting - Lifecasting is a continual broadcast of events in a person's life through digital media. Typically, lifecasting is transmitted through the internet and can involve wearable technology.

Link Building - Link building is an aspect of search engine optimization in which website owners develop strategies to generate links to their site from other websites with the hopes of improving their search engine ranking. Blogging has emerged as a popular method of link building.

Mashup - A content mashup contains multiple types of media drawn from pre-existing sources to create a new work. Digital mashups allow individuals or businesses to create new pieces of content by combining multiple online content sources.

News Feed - A news feed is literally a feed full of news. On Facebook, the News Feed is the homepage of users' accounts where they can see all the latest updates from their friends. The news feed on Twitter is called Timeline (not to get confused with Facebook's new look, also called Timeline).

Permalink - A permalink is an address or URL of a particular post within a blog or website.

Podcast - A podcast, or non-streamed webcast, is a series of digital media files, either audio or video, that are released episodically and often downloaded through an RSS feed.
PostRank - PostRank monitors and collects social engagement related to content around the web. Essentially it helps publishers understand which type of content promotes sharing on the social web.

Real-Time Search - Real-time search is the method of indexing content being published online into search engine results with virtually no delay.

Retweet - A retweet is when someone on Twitter sees your message and decides to re-share it with his/her followers. A retweet button allows them to quickly resend the message with attribution to the original sharer's name.

RSS Feed - RSS (Really Simple Syndication) is a family of  web feed formats used to publish frequently updated content such as blogs and videos in a standardized format. Content publishers can syndicate a feed, which allows users to subscribe to the content and read it when they please, and from a location other than the website (such as reader services like Google Reader).

RSS Reader - An RSS reader allows users to aggregate articles from multiple websites into one place using RSS feeds. The purpose of these aggregators is to allow for a faster and more efficient consumption of information. An example of an RSS Reader is Google Reader.

Search Engine Optimization - Search engine optimization is the process of improving the volume or quality of traffic to a website from search engines via unpaid or organic search traffic.

Social Media - Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

Social Media Monitoring - Social media monitoring is a process of monitoring and responding to mentions related to a business that occur in social media.

Tag Cloud - A tag cloud is a visual depiction of user-generated tags, or simply the word content of a site, typically used to describe the content of web sites.

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