25 Jul 2013

Email Marketing Check List

  • Subject line
  • From name
  • Day of the week
  • Time of dayc
  • Frequency
  • Mostly-images vs. mostly-text
  • Short copy vs. long copy
  • Links vs. buttons
  • Number of links
  • Unsubscribe option
  • First name personalization
  • Animated gifs
  • Font styles/colors
  • Social sharing icons
  • Call to action
  • Post-click landing page
  • Social proof
  • Tone — human vs. corporate

10 Tips for a Mobile Friendly Site:

1.  Keep it Quick – Design your site to load fast and make copy easy to scan

2.  Simplify Navigation – Create clear navigation and search function

3.  Be Thumb Friendly – Design your site so any size hand can easily interact with it

4.  Design for Visibility – Make it easy for your customers to read

5.  Make it Accessible – Mobile sites should work across all mobile devices

6.  Make it Easy to Convert – Create clear ways for your users to make purchases or contact you
7.  Make it Local – Consumers look for local information on their phones all the time
8.  Make it Seamless – Convert as much of the functionality of your desktop site to mobile
9.  Use Mobile Site Redirects – Ensure that visitors are redirected to your mobile friend site
10. Listen, Learn and Iterate – Make testing and optimization an ongoing process

9 Jul 2013

Your social marketing to do list #7

  • Get your sales team to blogger.
  • Create video campaign on youtube.
  • Create a twitter campaign
  • Create a facebook page and post
  • Create a customer group on facebook.
  • Get your customers to comment.
  • Automate your social marketing.
Get your social marketing #7