Email Marketing Check List

• Subject line
• From name
• Day of the week
• Time of dayc
• Frequency
• Mostly-images vs. mostly-text
• Short copy vs. long copy
• Links vs. buttons
• Number of links
• Unsubscribe option
• First name personalization
• Animated gifs
• Font styles/colors
• Social sharing icons
• Call to action
• Post-click landing page
• Social proof
• Tone — human vs. corporate