7 Jun 2013

9 reasons why your business need a blog to become #1

1. Definitely a blog increases your social capital, provide your business leads, sales and increases profit.  Most business pay large amounts of advertising their brands on paper. When paper is thrown the content is gone. A blog not like a website. It's posts keeps going into the market like a virus, infecting new and potential customers. Someone shall visit your blog rather than your web site as a blog is more personal, and also share it on their networks.



2. Web Traffic

A blog attracts more audience than your website throgh increased social network sharing. A blog is designed to share. If you maintain a good blog, it will bring traffic and make people coming back for content.












4. Exchange Information
With a blog you can inform your latest news to your audience and  save lots of money on press events. New press loves blogs for content. Your new and potential cutomers can research before they make a purchase. They shall virtually live in experiences of others and  be more confident.
With blogging, unlike websites your business can make information flow both ways.


5. Social Learning
You can learn from your audience about how they rate your products and get comments more personally. You can invite your customers to comment on your blog and publish their comments to outshine the rivals. The informed and educated customers become confident and loyal.   With a blog you can start speaking to your customers direct and gain insights of your customers' needs, challenges and preferences.  Running customer feedback and surveys on your blog gives you instant, spontaneous results  and insights for your product development.




6. Advertising & Sales
In most cases you are able to get initial visibility from your advertising and public relations. A blog is a long term strategy, that can hold prospective clients and win new customers.









7. Energizing the Society
In corporate webs, information stales after sometime. You need a big process to update it and everyone have a say. However the CEO's blog can be written daily or weekly. It can energize staff and your customers. It's because a blog is a personal expression.  Blogging is wonderful way to promote social services of your organisation. It will increase your corporate social responsibility score in society.

















8. Responding to Disasters
What would happens if a bad story about your business spread around social networks. Your blog can quickly respond to minimize the damage.
















9. Increasing Brand EquityYou can build trust and familiarity into your products and brands with blogging. You can easliy grow your brand to a community with Facebook likes and G+.

if you haven't created your corporate blog start it now.

Need help! Contact Me !

5 Jun 2013

Don't go to your beautician! Goto to Photoshop CS 6!




How do you do that folks?

 1.  Get rid of blemishes first to remove distracting parts.
Select Healing Brush, set brush size, click on a clean spot on the photo and click on imperfect spots and see the magic...


 2.
 Select unwanted yellow parts (Gums, Teeth etc) with lasso tool.   Use masking to erase unwanted parts.



 3.  The blur tool helps you to even out skin tones. Get rid of unnatural skin tones. Be careful not to blur hair and eyes.

 4. 
 Use selective color and play with red tones, hue saturation to give a natural skin color.Micheal Freeman has a great tutorial on color

 5.  Give the person more life by sharping hari, eyes, nose, lines etc.


 6. 
 Even out features using diffuse filter to give a softer look. Fading 40%-50% shall give the glamour look. 
http://pureromance88.ucoz.com/news/give_your_ordinary_portrait_photo_glamorous_effect_with_charming_make_up/2011-06-19-123





 7.  Duplicate and desturate layer. Set the blending option to 'overlay' and experiment with Gaussian blur effect to make the photo softer, while maintaining it's sharpness. 7.  Finally use the sharpen filter to improve dul areas.http://blog.video2brain.com/en/sharpening-with-photoshop-cs6-smart-filters-3538.htm




See You got the Look Now!

4 Jun 2013

What would you like to know ? Social Entrepreneurship #1

William Bill Drayton
is a social entrepreneur guru, named by US News & World Report as one of America's 25 Best Leaders.



 in 2005. He is responsible for the rise of the phrase "social entrepreneur". Bill Drayton is the founder and current Chair of Ashoka: Innovators for the Public, a nonprofit organization dedicated to finding and fostering social entrepreneurs worldwide. Drayton's philosophy of social entrepreneurs are individuals with innovative solutions to society's most pressing social problems. To quote Drayton, "Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they have revolutionized the fishing industry."

Following are his quotes from his speeches that will give you better understanding of Social Entrepreneurship and how you can change the world for better.

"Once a young person has had a dream, built a team, and changed his or her world, he or she has the power to express love and respect in action — the heart of what brings health, longevity and happiness."

"Now we must ensure that all of this generation of young people are changemakers before they turn 21. That means that they master the core changemaking skills—empathy, teamwork, new leadership, and changemaking."

"We need to reverse three centuries of walling the for-profit and non-profit sectors off from one another. When you think for-profit and non-profit, you most often think of entities with either zero social return or zero return on capital and zero social return."


"Social entrepreneurship:
It's not to give people fish
It's not to teach them how to fish
It's to build a new and better fishing industry"
~

Here’s my advice: The first step to becoming a changemaker (the only secure job going forward) is to give oneself permission, i.e. to ignore — politely, of course — all those who say “Don’t do it.”


"What is your personal definition of “good”?
A world in which everyone is universally empathetic and exercises love and respect with full change-making power."

"The core psychology of a social entrepreneur is someone who cannot come to rest, in a very deep sense, until he or she has changed the pattern in an area of social concern all across society. "


"What is the most powerful lever you can imagine? A big idea, but only if it’s in the hands of a truly outstanding social entrepreneur. It starts with the person and the idea, and then grows to the institution. All three are intertwined."

"Anyone who cannot see problems around him or herself is utterly blind. All the problems sitting there are an invitation for you to be creative, make use of your skills and resources and find a solution."

"What is the most powerful force in the world? And I think you would agree that is a big idea if it is in the hands of a socail entrepreneur who is actually going to make the idea not only happen, but spread all across society. "


"It's the combination: big idea with a good social entrepreneur: there's nothing more powerful. "

"Social entrepreneurs are married to a vision of, for example, a better way of helping young people grow up or of delivering global healthcare. They simply will not stop because they cannot be happy until their vision becomes the new pattern. "

"A social entrepreneur plows the field and it weakens the idea that change isn't possible. He seeds with some very user-friendly idea. The next social entrepreneur comes, and there's more plowing, more seeding. Then hundreds."

"Most people don't want to see problems ... Once you see a problem and you keep looking at it you'll find an answer."


"Good social entrepreneurs can manage, but no one but an entrepreneur can entrepreneur, let alone help build and lead the world's community of leading social entrepreneurs and their top business entrepreneur allies."

"How could any entrepreneur, confronted by such amazing opportunities to help transform the world and to do so with such extraordinary colleagues, be tempted to lose focus? Especially since the work involves such breadth that the boredom of routine or specialization does not exist."


"Entrepreneurs cannot be happy people until they have seen their visions become the new reality across all of society. "

"Whenever society is stuck or has an opportunity to seize a new opportunity, it needs an entrepreneur to see the opportunity and then to turn that vision into a realistic idea and then a reality and then, indeed, the new pattern all across society. "


Innovators in Action: Bill Drayton on Effecting Social Change

Got a BIG Idea for change ?

Apply for Ashoka Fellowship to get support for your idea.

Niranjan Meegammana
Ashoka Fellow

Your 7 Techs for becoming a pro blogger

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  • Dreams of young people : Bill Drayton

    Once a young person has had a dream, built a team, and changed his or her world, he or she has the power to express love and respect in action — the heart of what brings health, longevity and happiness.

    This is greatest speech from Ashoka's Bill Drayton at "Class of 2013"
    This address he gave at the Ashoka U Exchange at the University of San Diego in February 2013 discussing this very sentiment issues of society.

      The